Last Updated: February 2026
Means A Lot LLC ("we," "us," or "our") operates the meansalot.com website and related applications including EMDRly, LifeTimeline, and MemoryKeeper (collectively, the "Services"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Services.
We take your privacy seriously. Given the sensitive nature of the information our apps handle—therapy notes, personal memories, family history—we have designed our systems with privacy as a core architectural principle, not an afterthought.
Information We Collect
Information You Provide
When you use our Services, you may provide us with:
- Account information: name, email address, and password when you create an account
- Profile information: optional details you choose to add to your profile
- Content you create: journal entries, memories, timeline events, notes, and other content you create within our apps
- Communications: messages you send to us through support channels
- Payment information: billing details processed through our payment providers (Stripe and Apple In-App Purchases). We do not store your full credit card number.
Information Collected Automatically
When you access our Services, we may automatically collect:
- Usage data: how you interact with the app, features used, and session duration
- Device information: device type, operating system version, and app version
- Log data: IP address, access times, and referring URLs for our website
Information We Do Not Collect
We want to be clear about what we do not do:
- We do not collect location data
- We do not access your contacts, photos, or other device data without explicit permission
- We do not use tracking pixels or third-party advertising trackers
- We do not sell or share your personal data with data brokers
How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our Services
- Process transactions and send related information
- Send you technical notices, updates, and support messages
- Respond to your comments and questions
- Monitor and analyze usage trends to improve user experience
- Detect and prevent fraud or abuse
On-Device Storage
Many of our applications are designed with a local-first architecture. This means:
- Your personal content (journal entries, memories, timeline data) is stored on your device by default
- Data only leaves your device when you explicitly enable cloud sync or sharing features
- If cloud sync is enabled, your data is encrypted in transit and at rest
- You can export or delete your data at any time
AI Features and Data Privacy
Some of our applications use artificial intelligence features to enhance the user experience. When AI features are used:
- All personally identifiable information is removed before any data is sent to AI providers
- AI interactions are not used to train third-party models
- You can disable AI features entirely in app settings
- We maintain a separate AI Safety Policy with more details
Data Sharing and Disclosure
We do not sell your personal information. We may share information in the following limited circumstances:
- Service providers: with companies that help us operate our Services (hosting, payment processing, email delivery), bound by confidentiality agreements
- Legal requirements: when required by law, legal process, or government request
- Safety: when we believe disclosure is necessary to protect the safety of our users or the public
- Business transfers: in connection with a merger, acquisition, or sale of assets, with notice to you
Payment Processing
We use the following payment processors:
- Stripe: for web-based payments. Stripe's privacy policy is available at stripe.com/privacy.
- Apple In-App Purchases: for purchases made through our iOS and macOS apps. Apple's privacy policy is available at apple.com/legal/privacy.
We do not store complete payment card information on our servers.
Data Retention
We retain your personal information for as long as your account is active or as needed to provide our Services. You may request deletion of your account and associated data at any time by contacting us at support@meansalot.com.
For on-device data, you maintain full control. Uninstalling an app removes locally stored data from your device.
Data Security
We implement appropriate technical and organizational measures to protect your information, including:
- Encryption of data in transit (TLS/SSL) and at rest (AES-256)
- Regular security assessments and code reviews
- Access controls limiting who can view user data
- Secure development practices including dependency scanning
No method of transmission over the Internet is 100% secure, but we work to protect your information using commercially acceptable means.
Your Rights Under GDPR
If you are a resident of the European Economic Area (EEA), you have the following rights:
- Access: request a copy of the personal data we hold about you
- Rectification: request correction of inaccurate data
- Erasure: request deletion of your personal data
- Restriction: request limitation of processing
- Portability: request transfer of your data in a structured format
- Objection: object to processing of your personal data
To exercise these rights, contact us at support@meansalot.com.
Your Rights Under CCPA
If you are a California resident, under the California Consumer Privacy Act (CCPA) you have the right to:
- Know what personal information we collect about you
- Request deletion of your personal information
- Opt out of the sale of your personal information (we do not sell personal information)
- Non-discrimination for exercising your privacy rights
Children's Privacy
Our Services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete that information promptly. If you believe a child has provided us with personal information, please contact us at support@meansalot.com.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. We encourage you to review this policy periodically.
Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
- Email: support@meansalot.com
- Website: meansalot.com/support
Means A Lot LLC
United States